Sales Performance
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Total Performance
Demand Sales
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Total Orders
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Demand AOV
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Traffic
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Conv. Rate
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Demand Sales
Total demand sales · current period vs comparison · dashed = prev period
This period
Comparison period
New Customers
New Demand Sales
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New Orders
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New Demand AOV
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Returning Customers
Returning Demand Sales
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Returning Orders
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Returning Demand AOV
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Segment Trends
New Customers
Demand sales (line, right axis) · orders (bars) · current period
New Orders
New Demand Sales
Returning Customers
Demand sales (line, right axis) · orders (bars) · current period
Returning Orders
Returning Demand Sales
Conversion Efficiency
Traffic & Conversion Rate
Sessions (bars) · CVR % (line, right axis)
Traffic (sessions)
CVR %
Analysis
Sales Bridge vs Prev Period
Last Period → New Orders → New Demand AOV → Repeat Orders → Repeat Demand AOV → This Period
Baseline / Period total
Negative driver
Positive driver
Driver Breakdown
What's Driving Performance
Conversion Rate Breakdown
Is CVR change driven by rate or by mix shift between new vs returning visitors?